fivesinatras: using the most accurate metric to quantify cool





“…to produce a consistent, reliable methodology for the determination of the coolness quotient of any particular idea or product, it must be evaluated in contrast with an ideal representation of cool: therefore, any such measurement will be quantified with the most precision by calculating the number of Sinatras it contains and the quality to which it applies.”
Quantified Cool, John Maynard Keynes,
Chairman of the World Bank Commission, 1944